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SALES AND MARKETING

BODY LANGUAGE BASICS SKILLSSTRATEGIES

Course Description

Can you tell if someone is telling the truth just by looking at them? It is a skill that a lot of people do not have. Through Body Language Basics you will be given a set of tools to use to your advantage. These tools can be utilized in the office and at home. Understanding Body Language will provide you a great advantage in your daily communications.

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Body Language Basics will provide you with a great set of skills to understand that what is not said is just as important than what is said. It will also give you the ability to see and understand how your own Body Language is being seen. You will be able to adjust and improve the way you communicate through non-verbal communications.

Course Objectives:

  • Define body language.

  • Understand the benefits and purpose of interpreting body language.

  • Learn to interpret basic body language movements.

  • Recognize common mistakes when interpreting body language.

  • Understand your own body language and what you are communicating.

  • Practice your body language skills.

CALL CENTER TRAINING

Course Description

Phone skills are a highly valuable tool to have in an employee's skill-set, and Call Center Training will help provide those skills. This course will help your participants improve their phone skills which will make them more confident, improve sales, and help gain new customers while retaining your current cliental. A more confident employee is also one that is happier, and happier employees will produce happier customers.

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Call Center Training will lower costs as it can reduce turnover. Participants will learn the skills to improve productivity and performance. This will produce a positive environment throughout your company and help influence the organization as a whole. Evaluating metrics and coaching are also used to make sure the participants are reaching their potential, and to keep their skill-set at a high level.

Course Objectives:

  • Define and understand call center strategies.

  • Identify different types of buying motivations.

  • Create SMART Goals.

  • Familiarize myself with strategies that sharpen effective communication.

  • Use proper phone etiquette.

  • Set benchmarks.

Call Center Training

CREATING A GREAT WEBINAR

Course Description

Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.

Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.

Course Objectives:

  • Define webinars and their purpose

  • Choose the best formats

  • Prepare for webinars

  • Avoid common mistakes

  • Understand how to interact with the target audience

  • Follow up successfully

Creating a Great Webinar

INTERNET MARKETING FUNDAMENTALS

Course Description

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.

Course Objectives:

  • Know how to conduct market research

  • Develop a workable internet marketing campaign

  • Recognize your target market

  • Understand your brand

  • Grasp SEO and website characteristics

  • Find and capture leads

Internet Marketing Fundamentals

MARKETING BASICS

Course Description

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Course Objectives:

  • Define your market.

  • Know the different types of marketing and ways to use them.

  • Learn effective ways of communicating with the customer.

  • Know how to set marketing goals and strategies.

  • Recognize common marketing mistakes and know how to avoid them.

Marketing Basics

MEDIA AND PUBLIC RELATIONS

Course Description

In this workshop, your participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

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Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Course Objectives:

  • Network for success

  • Manage “Meet and Great” opportunities

  • Dress for success

  • Write effectively

  • Set goals

  • Manage media relations

  • Plan issue and crisis communication

  • Use social media

  • Deliver effective employee communication

Media and Public Relations

OVERCOMING SALES OBJECTIONS

Course Description

Experiencing a sales objection can be a disheartening event. Through this course your participants will learn how to eliminate the objection and push through to get that sale. Even the best quality services or items can be turned down, and learning how to overcome these denials will be of great benefit.

Overcoming Sales Objections is an essential part of the sales process, as it will open up a whole new set of opportunities. It will produce new sales and provide an ongoing relationship with new clients. Objections will always occur no matter the item being sold or presented.

Course Objectives:

  • Understand the factors that contribute to customer objections.

  • Define different objections.

  • Recognize different strategies to overcome objections.

  • Identify the real objections.

  • Find points of interest.

  • Learn how to deflate objections and close the sale.

Overcoming Sales Objections

PRESENTATION SKILLS

Course Description

Many studies have found that public speaking is the number one fear amongst most people, outranking flying, snakes, insects, and even death. Ironically, it is also one of the skills that can make or break a person's career. Your participants will be provided a strong set of skills that will complement their current presentation skill set.

The Presentation Skills workshop will give participants some presentation skills that will make speaking in public less terrifying and more enjoyable. This workshop includes topics that participants can look forward to including: creating a compelling program, using various types of visual aids, and engaging the audience.

Course Objectives:

  • Perform a needs analysis and prepare an outline

  • Select presentation delivery methods

  • Practice verbal and non-verbal communication skills

  • Knock down nervousness

  • Develop and use flip charts with color

  • Create targeted PowerPoint presentations

  • Utilize white boarding for reinforcement

  • Describe how video and audio enhance a presentation and list criteria for determining what types to use

  • Enrich the learning experience with humor, questions, and discussion.

Presentation Skills

PROPOSAL WRITING

Course Description

A good proposal doesn't just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice. Your participants will explore the proposal writing process including the most common types of proposals.

The Proposal Writing workshop will take participants through each step of the proposal writing process, from understanding why they are writing a proposal; to gathering information; to writing and proofreading; through to creating the final, professional product.

Course Objectives:

  • Identify the purpose of a proposal

  • Identify different types of proposals

  • Identify and perform the steps in the proposal writing process

  • Perform a needs analysis and write a goal statement

  • Prepare a proposal outline

  • Improve their writing skills with a variety of techniques

  • Use appropriate resources and ghosting to build a strong case

  • Add illustrations to their proposal

  • Proofread and edit their proposal

  • Add the finishing touches to create a professional-looking final product

Proposal Writing

SALES FUNDAMENTALS

Course Description

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money.

The Sales Fundamentals workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer.

Course Objectives:

  • Understand the language of sales

  • Prepare for a sales opportunity

  • Begin the discussion on the right foot

  • Make an effective pitch

  • Handle objections

  • Seal the deal

  • Follow up on sales

  • Set sales goals

  • Manage sales data

  • Use a prospect board

Sales Fundamentals

TRADE SHOW STAFF TRAINING

Course Description

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

Course Objectives:

  • Recognize effective ways of preparing for a trade show

  • Know essential points to setting up a booth

  • Know the Dos and Don’ts behaviors during the show

  • Acknowledge visitors and welcome them to the booth

  • Engage potential customers and work towards a sale

  • Wrap up the trade show and customer leads

Trade Show Staff Training
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